White balance determines how the camera interprets the colour of light. It can preserve the natural appearance of a scene or deliberately give a photograph a cooler or warmer character.
Colour temperature describes the light itself, while the Kelvin value in the camera is a way of correcting it. Shade may contain cool, bluish light, but a higher Kelvin setting in the camera is usually used to warm it. Always assess the image, not just the number on the screen.
When, for example, window light and light bulbs combine in the frame, it is impossible to neutralise every area perfectly with one setting. Choose the dominant light source or deliberately retain the colour difference as part of the mood.
Under the same light, a lower Kelvin value usually produces a cooler rendering, while a higher value produces a warmer one. This is a simple way to emphasise the starkness of a morning, the golden mood of an evening or the consistency of a series of photographs.
For an important shot, take two white balance variations and compare them on a larger screen. When shooting RAW, you can change white balance without losing quality, but it is worth deciding on the effect you want while taking the photographs.
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